The Tour de France passes near our home… and our NOVEPAN sites!

This summer, the Tour de France isn’t just crossing the most beautiful landscapes of France — it’s also passing close to several of our NOVEPAN production sites. And we couldn’t miss that!

From North to South, join us on a delicious journey in the footsteps of our iconic products… Ready? Set? Go!

 

 

Stage 1: Lomme (just a few pedal strokes from the Lille start)
The 2025 Tour kicks off in Lille, just next to our Lomme site — the pizza specialist!
Here we make frozen pizza dough balls, ready to be topped, baked, and devoured 🍕 A high-quality dough, soft and tasty, that makes all the difference (especially when it’s made by NOVEPAN).

 

 

 

 

 

Stage 2: Dunkirk
The peloton then hugs the coastline to reach Dunkirk, where our site specializes in tasty snacking products. This is where our famous Fozza (soft, generous snacks) and Escargotines — addictive rolled focaccia dough with fillings — are made.

 

 

 

 

 

Stage 3: Rouen
Off to Normandy! In Rouen, our Ateliers du Pain site produces the Courti baguette — a rustic-looking baguette that’s crispy on the outside and soft on the inside. The perfect companion for a French-style lunch, even at the top of a mountain pass!

 

 

 

 

 

 

Stage 4: Toulouse
Heading to the South-West! In Toulouse, our site is an expert in producing baguettes, Paillasse®, and pavés. There’s something for every taste and every use.

 

 

 

 

 

 

Stage 5: Montpellier
A final sprint to the South: in Montpellier, we focus on practical, smart bread. Our site makes individual portions, sandwich breads designed for snacking and quick service, baguettes, and pavés!

 

 

 

 

 

From Lille to Montpellier, via Dunkirk, Rouen, and Toulouse, our teams are hard at work every day to offer the best of French-made bread and snacking.
So this summer, whether you’re following the Tour or relaxing on a café terrace, think of us when you bite into a baguette, a snack, or a tasty sandwich — chances are, it came from us!